Air Circulation

Today we’re looking at the retail sector. It’s far from a secret that HVAC systems are important in maximising sales and customer satisfaction, but how, and why? It’s big business, after all; estimates on the commercial refrigeration equipment market alone show it to be worth nearly fifty billion Dollars by 2025.

So, let’s see what the fuss is all about. Specifically, how does air-conditioning affect customer behaviour, and how practical is it as an investment from a business owner’s perspective?  

Point one: Buyer behaviour

Air quality: it matters. We spend around 90% of our time on average indoors, and the degree of comfort we enjoy in our workplaces is a serious deal indeed – people tire when hot, and studies show as much as a 4% drop on productivity per degree of increased temperature above average indoors. Shoppers, too, are happier when premises are cooled, spending more time purchasing and browsing.