Posted: Aug 02, 2019
Today we’re looking at the retail sector. It’s far from a secret that HVAC systems are important in maximising sales and customer satisfaction, but how, and why? It’s big business, after all; estimates on the commercial refrigeration equipment market alone show it to be worth nearly fifty billion Dollars by 2025.
So, let’s see what the fuss is all about. Specifically, how does air-conditioning affect customer behaviour, and how practical is it as an investment from a business owner’s perspective?
Point one: Buyer behaviour